Interactive YouTube Videos To Be Used in Internet Marketing?

Jan
22

Interactive YouTube Videos To Be Used in Internet Marketing?

Filed under: Entertainment, Marketing on Internet; Tagged as: Interactive Marketing, You Tube, YouTube

Just saw this today. Quite clever. I’ve not experimented much with video on YouTube, but after seeing this, I immediately thought maybe the “interactive” element underlying this “video” (read video series) could be used to create a high impact marketing campaign? I’ve seen many comments claiming that video can help with conversions, well how much stronger would a video be, if it were “interactive?”

Watch the video before reading on!

*Potential Spoiler follows – depending on what you know about YouTube*

I put interactive and video above in quotes because it’s not a single video you’re seeing, and it’s not truly interactive either. Each “action” is merely a link to another video powered by the YouTube Annotations Spotlight feature. If you do nothing, then the video simply plays through to completion with you getting your ass kicked.

It’s prety cool because I imagine many a first time “player” would be fooled by this at least for a little while, especially if they don’t know about the embedded link feature in YouTube videos.

It’s a great way of using an existing facility and creating something different to what people expect to see, thus creating a gripping element of surprise. And right now, with a bit of imagination and suitability to the product or service offered, I think it could be a powerful internet marketing tactic. In fact at the end of (I assume) every video in that series bar the first, the creator took full opportunity to display a Subscribe link to his YouTube Channel!

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Addendum

Actually there’s a big problem with this, which hopefully will be fixed. The problem is that the original vide can be embedded okay, as expected. However once you click on a Spotlight button, instead of loading the new video in the embedded player (like it would if you click on a gallery video after viewing) it currently forces the linked video to open in a new window.

Come on YouTube/Google, I think a trick is being missed here!

65 Comments

65 responses to “Interactive YouTube Videos To Be Used in Internet Marketing?”

CowWorldProduction February 4th, 2009 at 20:15

[..YouTube..] This brings youtube videos to a new level, do a mortal kombat one!
coolman5242 February 4th, 2009 at 20:45

[..YouTube..] yeh!
pgalin February 4th, 2009 at 21:42

[..YouTube..] what am i suppose to do
SegaNextGen February 4th, 2009 at 21:43

[..YouTube..] 9/9/09DREAMCAST 2It’s Coming… See channel for more…
antifrezee February 4th, 2009 at 21:59

[..YouTube..] pongan “q ganzo en youtubedisfrutenloPut “q ganzo” on youtubeenjoi
finalassault February 4th, 2009 at 22:20

[..YouTube..] Hey! None of that language in here!
rutgersemp01 February 5th, 2009 at 04:58

[..YouTube..] SO MUCH AWESOME
difiuuuuuzz February 5th, 2009 at 08:26

[..YouTube..] OMg What a game.. you’re the BEST! xD
modex February 5th, 2009 at 11:07

[..YouTube..] HIPER MEG AWESOMEE!!
Springmaus2006 February 5th, 2009 at 12:21

[..YouTube..] This is the coolest thing I´ve ever seen on youtube.
LookMaNoBrains February 5th, 2009 at 13:45

[..YouTube..] I DEMAND THE Cheatcode to unlock and use AKUMA!!!
ShaoDe February 5th, 2009 at 15:55

[..YouTube..] Wanna make legit money online?watch?v=V18AbPg67_M
SMARTFREELINKSdotCOM February 5th, 2009 at 16:25

[..YouTube..] Check out smartfreelinks(dot)com
SUTAsnia February 5th, 2009 at 17:38

[..YouTube..] wtf a game on youtube!! this must have taken a whileits alsome tho!!!!!!!!!!!!!!!
Spawnomite February 5th, 2009 at 17:56

[..YouTube..] ShamWOW!!I just love strong man dolls!!!
TheUltimateAlucard February 5th, 2009 at 18:04

[..YouTube..] FUCKING GAY!V
specialmuch February 5th, 2009 at 18:16

[..YouTube..] cool when i first saw it.
neospacian1 February 5th, 2009 at 18:32

[..YouTube..] interesting idea, just not for me i like your creativity
Stickmansfalsesave February 5th, 2009 at 19:04

[..YouTube..] i agree it was a trashfest after that though
Stickzanimator February 5th, 2009 at 19:17

[..YouTube..] This guy is a fag. V
WorldsGreatestVidiot February 5th, 2009 at 19:47

[..YouTube..] Ill “beep” to that
HotChocolateAddict February 5th, 2009 at 19:53

[..YouTube..] That’s great. Kinda.reminds me of ChillingChimp’s videos
iCoFuMa February 5th, 2009 at 21:03

[..YouTube..] GENIUS !
FlamelessCig February 5th, 2009 at 21:47

[..YouTube..] ★★★★★★★★★★★★★★★★★★★★★★★★★Smokeless Electronic Cigarettes give you backyour right to virtually smoke anywhere.Click my name aboveto view my channel for more info…★★★★★★★★★★★★★★★★★★★★★★★★★
NBJiuJitsu February 5th, 2009 at 22:33

[..YouTube..] got my copy of streetfighter 4 fromStreetFighterLC. com
aztecmexican115 March 22nd, 2009 at 14:45

[..YouTube..] how did u have the time to do somthing like this
grapefruit7654321 March 23rd, 2009 at 15:03

[..YouTube..] go to cheatsforallgames(dot)blogspot(dot)com for help with getting games cheats and links to online games
clydecazenas March 24th, 2009 at 08:59

[..YouTube..] yey I won lol
silentbuttcrackplz March 25th, 2009 at 12:39

[..YouTube..] Youtube gets fucking wet for these kind of videos. These suck balls with elephantitis
pokemancrew March 26th, 2009 at 15:25

[..YouTube..] This is awesome…Check out our channel for videos too; we have animation, mini-drama episodes and more… Thanks!
SunnyJimmizle March 27th, 2009 at 15:15

[..YouTube..] thats so funny it works HAHAH
MyGBB March 28th, 2009 at 15:13

[..YouTube..] Wow ! A new concept !Fantastic, a long work !It’s a new start to games for Youtube, but a hight broadband internet connexion is needed !
h4ck4tt4ckh4ck4tt4ck March 30th, 2009 at 12:29

[..YouTube..] ☺//▌/ \
dj32milli April 1st, 2009 at 14:53

[..YouTube..] ˙ǝʞoɾ slooɟ lıɹdɐ uɐ ʎlsnoıʌqo
VincentZigma April 2nd, 2009 at 12:45

[..YouTube..] sweet
ShinkouMakurayami April 4th, 2009 at 11:17

[..YouTube..] a flash player….it’s a youtube video…
choobsta April 6th, 2009 at 06:27

[..YouTube..] that really cool!!!!
asdcvbert April 7th, 2009 at 11:42

[..YouTube..] 1. copy and paste2. send this to 9 other videos.3. hold your breath for 10 seconds4. press refresh twice3. LOOK AT YOUR BACKGROUND IT WILL BE FREAKY
3lindRAL April 9th, 2009 at 14:24

[..YouTube..] 5/5 on this one for sure.
Phaty777 April 10th, 2009 at 14:59

[..YouTube..] ☻//▌This is Bob. Copy and paste him so/ \ he can take over youtube
PasteTheNinja April 11th, 2009 at 12:25

[..YouTube..] Everyone mark bob as spam lol
juansebastian093 April 12th, 2009 at 13:25

[..YouTube..] LOL !
legoforgun April 15th, 2009 at 09:40

[..YouTube..] this fcin RULE DUDE!!
bloodriotiori April 16th, 2009 at 11:08

[..YouTube..] this is EPIC!!
Gogopexx April 17th, 2009 at 13:42

[..YouTube..] I love it !
alexanderissocool April 18th, 2009 at 15:01

[..YouTube..] holy this is friggin smart
ratchet606 April 19th, 2009 at 09:44

[..YouTube..] WHOA epic you made the4 first game on youtube!
CRACKPOTy April 20th, 2009 at 06:28

[..YouTube..] true
Thompa93 April 21st, 2009 at 05:47

[..YouTube..] That’s s so awsome.I saw a guy making that but in lego but this is so cool!
vargollo April 21st, 2009 at 20:47

[..YouTube..] play this amazing multiplayer online gamevargollo . elbruto . es

65 responses to “Interactive YouTube Videos To Be Used in Internet Marketing?”

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