Okay, I have decided to pull my little experiment, or rather I have paused it for several reasons.

1. I think the keywords I was riding this Google Adwords PPC campaign on weren’t necessarily closely correlated with the affiliate product. Although maybe I haven’t left the campaign running long enough to know for sure (paused at 67 clicks).

2. The campaign did really well in terms of receiving clicks, despite using price as a deterrent against clicking the link. However, what I don’t know is whether they clicked the link out of genuine interest or mere curiosity.

3. Cost Per Click was starting to creep up due to poor keyword quality score.

4. I didn’t have a squeeze page or autoresponder series, so I was wasting resources – a 2nd/3rd bite at the apple so to speak.

Initially I had content network set to 1c and search including partners set to 10c. After 20 clicks through search, I had 1 click on the content network. I then raised the max CPC on the content network to 10c and within the next 4 hours the content network impressions and clickthroughs went ballistic. Content Network impressions trebling the amount of search impressions and 41 clicks against 26.

However, the campaign site was only a single page created from the “Ninja Cloaker” Infomillionaire Tool from the first month’s CD, and I didn’t optimise it as well as I could have done.

I am impressed by the number of clickthroughs and I may try the campaign again with squeeze page to determine whether those clicks were a result of genuine interest rather than mere curiosity.

Sure, maybe if I would have left the campaign running someone may have bought before long. But so might some of the others that clicked the ad if I had a squeeze page set up for them to fill in, and if I then sent out a few follow up emails.

So the campaign is paused. I need to set up an optimised squeeze page, autoresponder sequence and a better optimised cloaked page before testing this campaign again.

Okay, after reading Frank Kern and Trey Smith’s Infomillionaire manual (I hope to do a review of that at some point), I was planning to do some niche research and create a clickbank affiliate campaign.

Suddenly I spotted an existing opportunity that I felt I needed to move on right away. So I’ve gone all PPC on it. I’ll let the campaign run for a few days and see what happens.

I’ll find either my hunch was correct, or it was incorrect, or maybe it was simply misconfigured/misguided. We shall see. It’s risk limited anyway.

I’ll comment here on the results in a few days.