I just found out that my blog while at its old address for barely a week, had already achieved a high SERP on google for a search on Infomillionaire Ninja Cloaker.

Oddly, rather than pointing to the post where I mention Infomillionaire, the google listing was simply pointing to the bostonhiggs.com domain name alone. So I guess the post could have been even more SEO optimized by being listed with a link to the post itself rather than the domain. Perhaps it would have been if I’d summarized all posts on the home page so that the full contents were only accessible by clicking the link to the post itself.

So, a good lesson in SEO and how quickly google can index stuff – it was only published barely a week ago!

I guess maybe I should do some redirects on the limited amount of posts I had up at the old address. At least one searcher was interested to hear what I had to say. Although on this occasion I don’t think it would have been all that useful as I wasn’t really saying much about the tool other than a passing mention.

It’s a good thing I decided to move the blog here while it was still young – less havoc with people searching for stuff indexed in the seach engines that has been relocated. Hopefully I’ll get some SEO organic keyword search traffic on this new domain name to justify that decision!

As this blog is new and as I continue to learn about internet marketing and search engine optimization stuff, it’s dawned on me that perhaps I should host a blog like this on a domain name that both describes what the blog is about and is more SEO targetted.

So I am going to copy the posts across to the new domain shortly. Once the new blog is up and running, I shall remove all posts from this blog, and create a new post advising of the new address for the few readers that have stumbled across this blog so far. Welcome by the way! I hope I offer some useful content.

I will probably then use this blog for its original B purpose – random stuff I feel like blogging about.

Just saw this today. Quite clever. I’ve not experimented much with video on YouTube, but after seeing this, I immediately thought maybe the “interactive” element underlying this “video” (read video series) could be used to create a high impact marketing campaign? I’ve seen many comments claiming that video can help with conversions, well how much stronger would a video be, if it were “interactive?”

Watch the video before reading on!

*Potential Spoiler follows – depending on what you know about YouTube*

I put interactive and video above in quotes because it’s not a single video you’re seeing, and it’s not truly interactive either. Each “action” is merely a link to another video powered by the YouTube Annotations Spotlight feature. If you do nothing, then the video simply plays through to completion with you getting your ass kicked.

It’s prety cool because I imagine many a first time “player” would be fooled by this at least for a little while, especially if they don’t know about the embedded link feature in YouTube videos.

It’s a great way of using an existing facility and creating something different to what people expect to see, thus creating a gripping element of surprise. And right now, with a bit of imagination and suitability to the product or service offered, I think it could be a powerful internet marketing tactic. In fact at the end of (I assume) every video in that series bar the first, the creator took full opportunity to display a Subscribe link to his YouTube Channel!

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Addendum

Actually there’s a big problem with this, which hopefully will be fixed. The problem is that the original vide can be embedded okay, as expected. However once you click on a Spotlight button, instead of loading the new video in the embedded player (like it would if you click on a gallery video after viewing) it currently forces the linked video to open in a new window.

Come on YouTube/Google, I think a trick is being missed here!

Okay, I have decided to pull my little experiment, or rather I have paused it for several reasons.

1. I think the keywords I was riding this Google Adwords PPC campaign on weren’t necessarily closely correlated with the affiliate product. Although maybe I haven’t left the campaign running long enough to know for sure (paused at 67 clicks).

2. The campaign did really well in terms of receiving clicks, despite using price as a deterrent against clicking the link. However, what I don’t know is whether they clicked the link out of genuine interest or mere curiosity.

3. Cost Per Click was starting to creep up due to poor keyword quality score.

4. I didn’t have a squeeze page or autoresponder series, so I was wasting resources – a 2nd/3rd bite at the apple so to speak.

Initially I had content network set to 1c and search including partners set to 10c. After 20 clicks through search, I had 1 click on the content network. I then raised the max CPC on the content network to 10c and within the next 4 hours the content network impressions and clickthroughs went ballistic. Content Network impressions trebling the amount of search impressions and 41 clicks against 26.

However, the campaign site was only a single page created from the “Ninja Cloaker” Infomillionaire Tool from the first month’s CD, and I didn’t optimise it as well as I could have done.

I am impressed by the number of clickthroughs and I may try the campaign again with squeeze page to determine whether those clicks were a result of genuine interest rather than mere curiosity.

Sure, maybe if I would have left the campaign running someone may have bought before long. But so might some of the others that clicked the ad if I had a squeeze page set up for them to fill in, and if I then sent out a few follow up emails.

So the campaign is paused. I need to set up an optimised squeeze page, autoresponder sequence and a better optimised cloaked page before testing this campaign again.

Okay, after reading Frank Kern and Trey Smith’s Infomillionaire manual (I hope to do a review of that at some point), I was planning to do some niche research and create a clickbank affiliate campaign.

Suddenly I spotted an existing opportunity that I felt I needed to move on right away. So I’ve gone all PPC on it. I’ll let the campaign run for a few days and see what happens.

I’ll find either my hunch was correct, or it was incorrect, or maybe it was simply misconfigured/misguided. We shall see. It’s risk limited anyway.

I’ll comment here on the results in a few days.